A manifesto for credibility

The emergence of the Information Age has given most everyone access to an unlimited wealth of knowledge. More recently, as social online media have flourished, there is an even greater rate of participation.

With that, curiously, has been a trend to claim expertise. Tim Ferriss’ book, The Four Hour Work Week (which I recommend with some reservations) has a section on how to transform yourself into an expert at something. Among the suggestions: get yourself published, get interviewed by the news media, add your name to ProfNet and so on. Follow these tips, and you too can become an expert.

Not so fast. While, in theory, each of these is true to some degree, and defining one’s self as expert is merely the act of doing so, the reality is that the term expert is being bandied about too loosely, now apparently more than ever.

What about those who spend years upon years building skill sets and specialized knowledge? Those with master’s degrees in a particular field, or those who hold a doctorate – don’t they technically have more expertise than these new, self-proclaimed experts? Read the rest of this entry »